Invest in Brain Food Tailored to You

TruBrain - I take that stuff too, nobody pays me. If I have to use my noggin, I want some nootropics in my system. They are literally the building blocks for human neurotransmitters that enhance your brain's ability to function.

- Joe Rogan

Reasons to invest

$15M+

In lifetime sales

2019

Achieved profitability

$2.7M

Raised from leading VCs

$200k+

Over subcribed in last round

Say Hello to TruBrain

Perhaps the best way to tell you who we are is to tell you who we aren’t.

We’re not magicians. We’re not going to turn you into a rocket scientist. We’re not Big Pharma. Our products are nutrition that provide a natural nudge to what's already inside you.

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Problem v. Solution

Competing with distractions
can feel impossible

We are bombarded by stress & distractions. But the truth is....
  • Multitasking and depriving yourself of sleep does not guarantee success
  • Media and mobile apps are engineered to command your attention
  • Your brain is unique and needs specific nutrients for optimal performance

The science of peak performance

WITH OUR UCLA-TRAINED NEUROSCIENTISTS, WE HAVE CREATED BRAIN FOOD TO:
  • Improve the brain’s ability to make new connections
  • Conquer procrastination & anxiety
  • Get deep, restorative sleep

THE MARKET

Entering into personalized healthcare

$5.9B+

Nootropics

$12.3B+

Keto

$20B+

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Est. $38B+ in Market Potential

THE BUSINESS MODEL

Direct-to-consumer nutrition to your doorstep

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$64

Avg. Order value
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4.2

Avg. Purchases/ Customer/ Year
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6M

Drinks shipped around the globe
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$61

Avg. Order value
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4.2

Avg. Purchases/ Customer/ Year
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5.6M

Drinks shipped around the globe
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$61

Avg. Order value
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4.2

Avg. Purchases/ Customer/ Year
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5.6M

Drinks shipped around the globe
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TruBrain’s operations and partners support communities here in the USA

HOW WE ARE DIFFERENT

First in innovation

We've filed patents for our unique formulas

TruBrain has category-leading food and beverage innovations. Our R&D team has been able to overcome significant taste and stability challenges to infuse bioactive nootropics into food and beverages. By doing so, we have worked to create a product that we believe brings the highest efficacy and provides some of the best absorption, while still delivering a delightful taste. The formulas we have are radically different than either pharmaceuticals or any other products on store shelves. They work with your underlying biology and cognitive metabolism to give you a natural nudge to what you already have inside you.

trubrain bottle image
Even the planet loves us

We want our offerings to be good for your brain and the planet. The packaging for our 1-ounce drink shots are made from recycled paper! This drastically reduces plastic usage, and the concentrated, 1-ounce size means that we can ship more product for less. Compare this to heavy and bulky energy drinks that take more money and more fuel to transport.

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We read minds. Literally.

At TruBrain, our focus is human performance, and our products are designed to enhance your brain's natural abilities. We bring high-performance food and beverage nutrition that delivers positive, measurable outcomes to mainstream consumers.  Brainwave measurement is at the core of our origin as a company. We never claimed to be the smartest people on the planet, but we know some of the people who are – artists, surgeons, CEOs, and musicians. So we picked their brains, literally. We studied their thought patterns, their ability to handle stress, how they thought on their feet, and how they dealt with distractions. This led to the understanding of optimal brainwave patterns and the beginning of our journey to help people find their true brain.

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Great product for higher performance and cognitive optimization
Hannah G.

TruBrain has category-leading food and beverage innovations. Our R&D team has been able to overcome significant taste and stability challenges to infuse bioactive nootropics into food and beverages. By doing so, we have worked to create a product that we believe brings the highest efficacy and provides some of the best absorption, while still delivering a delightful taste.

The formulas we have are radically different than either pharmaceuticals or any other products on store shelves. They work with your underlying biology and cognitive metabolism to give you a natural nudge to what you already have inside you.

bottle image with bg
Great product for higher performance and cognitive optimization
Hannah G.

We want our offerings to be good for your brain and the planet. The packaging for our 1-ounce drink shots are made from recycled paper! This drastically reduces plastic usage, and the concentrated, 1-ounce size means that we can ship more product for less. Compare this to heavy and bulky energy drinks that take more money and more fuel to transport.

red bottle image
Great product for higher performance and cognitive optimization
Hannah G.

At TruBrain, our focus is human performance, and our products are designed to enhance your brain's natural abilities. We bring high-performance food and beverage nutrition that delivers positive, measurable outcomes to mainstream consumers.  Brainwave measurement is at the core of our origin as a company.

We never claimed to be the smartest people on the planet, but we know some of the people who are – artists, surgeons, CEOs, and musicians. So we picked their brains, literally. We studied their thought patterns, their ability to handle stress, how they thought on their feet, and how they dealt with distractions.

This led to the understanding of optimal brainwave patterns and the beginning of our journey to help people find their true brain.

images
Great product for higher performance and cognitive optimization
Hannah G.

Offering Stats

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$351
Min. Investment
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$0.39
Share price
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$697,314

Current Round
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573

Number of Investors
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$1,067,909

Last Round
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1,520

Number of Investors
Get rewarded for investing more into TruBrain:

Rewards

Investment

$351+

Tier 1

  • 5% Lifetime discount on our products
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks and 1 TruBrain merchandise
Investment

$700+

Tier 2

  • 15% Lifetime discount on our products
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks and 1 TruBrain merchandise
Investment

$1,500+

Tier 3

  • 30% Lifetime discount on our products
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks and 1 TruBrain merchandise
Investment

$3,000+

Tier 4

  • 40% Lifetime discount on our products
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks and 1 TruBrain merchandise
Investment

$5,000+

Tier 5

  • 50% Lifetime discount on our products
  • 5% Bonus Shares
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks, and 1 TruBrain merchandise
Investment

$10,000+

Tier 6

  • 50% Lifetime discount on our products
  • 10% Bonus Shares
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks, and 1 TruBrain merchandise
  • Beta test group
Investment

$25,000+

Tier 7

  • 50% Lifetime discount on our products
  • 15% Bonus Shares
  • Product Bundle:Includes 4 Bars, 20 Drinks, 8 Sleep Drinks, and 1 TruBrain merchandise
  • Annual conference call with TruBrain’s CEO Meeting

OUR TEAM

Consumer execs & neuroscience nerds

We’re led by a visionary founder and veteran leadership with wide experience in neuroscience, healthcare & consumer experience. We are led by our CEO, Chris Thompson, who has deep industry experience in consumer packaged goods - he managed billion-dollar brands for Unilever, one of the largest CPG companies in the world. We use what we sell. Whether it is Chris testing Ketones during endurance training or Dr. Andrew Hill testing the Brain Food in the EEG brain gym - we take it, we test it, we share it, we improve it. We have fostered a team whose collective efforts are all driven toward elevating the lives of our customers. Our purpose is to empower people to do their best thinking.

Chris Thompson

Chris Thompson is CEO and Director of TruBrain. He managed brands in food, beverage and personal care at Unilever (Hellmann’s, Suave). One of the most successful brand managers in the history of Unilever—he achieved the top CPM on record at Unilever across all investments by all brands, by more than 3x. Before Unilever, Chris managed consulting engagements for F500 consumer clients, including Coca-Cola, Wrigley’s, and Pfizer. Chris has an MBA from Duke and a BA in Economics from Georgetown.

Justin Greely

Justin Greely leads TruBrain’s supply chain and core operations. Prior to TruBrain, he worked as a core team member at several startups, with a heavy focus in operations. He also spent time in-house with a Santa Monica Venture Capital firm after launching Steinberg Sports & Entertainment as COO & Co-Founder. Justin holds a JD from the University of California, Irvine and a BA from Loyola Marymount.

Victor Villaça

Victor Villaça helps run content marketing and community building for TruBrain. He began his career in early stage startups on the growth team of a Brazilian rideshare platform, where he developed and executed partnerships to support early user acquisition. Victor is also on the content marketing team at Red Bull, executing brand activations to further develop content and commerce. Victor has a BA in Business Administration from University of São Paulo.

Dr. Andrew Hill

Dr. Andrew Hill is a UCLA graduate with a PhD in Cognitive Neuroscience from the department of Psychology, employed as a Lecturer at UCLA, teaching multidisciplinary courses on Healthy Brain Aging, Neuroscience topics, and Biofeedback. He has extensive experience working with clinical and research populations across many areas, including neurodevelopmental, inpatient and outpatient.

Built by neuroscientists

Dr. Aida Attar

Dr. Aida Attar is a TruBrain alumnus who worked on new product development, clinical studies, and procurement. She received her PhD in Cognitive Neuroscience from UCLA, concentrating her  primary work on Alzheimer’s disease therapies. Aida worked with the Business of Science Center to facilitate the commercialization of faculty inventions. Aida received her BS in Neuroscience and Genetics from the University of Minnesota.

Alex Greven

Alex Greven is a TruBrain alumnus who focused his work on research and new product development. Alex is a dual MD/MBA candidate at Emory University planning on going into neurosurgery after graduation. Alex is passionate about how technology can help make the world a healthier place, including data management and interoperability, machine learning, wearable tech, health policy, and medical devices. Alex has a B.S. in Neuroscience and Behavioral Biology from Emory University.

Alyssa Warth

Alyssa Warth is a TruBrain alumnus who specialized in Ketone usage for athletic performance and recovery. She is a graduate of the UCLA Neuroscience Bachelor of Science program and has worked on multiple published ketone studies. She managed data analysis for multiple traumatic brain injury research laboratories along with publishing academic research in high impact neuroscience journals. She served as the President of the UCLA Undergraduate Neuroscience Department and founded a non-profit yoga program in West LA for both restorative and NeuroTrauma rehabilitation classes.

Roya Hashemi Rad

Roya Hashemi Rad is a TruBrain alumnus who graduated from the University of Southern California with a Masters degree in Neuro and Biomedical Engineering. Prior to her graduate study, she was a technical engineer in the medical device field. Roya’s area of expertise is in biological signal measurement and processing, as well as computational neuroscience and statistical analysis.

Business Updates

Jul 15, 2021
TruBrain featured on the Joe Rogan Podcast

The Joe Rogan Experience is the #1 podcast in the world and claims as many as 190 million downloads per month. Joe is a big fan of nootropics and has shared his affinity for TruBrain several times.

Our very own Lead Neuroscientist and co-founder, Dr. Andrew Hill, has been a guest on his podcast. They talk brain health, nootropics, and how to optimize your brain power. Check out some highlights from this enlightening podcast below.

June 24, 2021
We're giving away 300 boxes of TruBrain Drinks

StartEngine Exclusive! Try all 5 of our best-selling Nootropic Drinks for FREE. As someone who is interested in investing, we would like to offer you the opportunity to try our products absolutely free. Sign up below for your exclusive offer.

Must sign up by Sunday, June 27th. 300 submissions will be chosen at random to receive one (1) free box of all five TruBrain Drinks.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

June 15, 2021
TruBrain’s Investment Campaign is Picking Up Steam

TruBrain’s investment campaign is heating up! During the last two weeks in May, TruBrain raised over $100k+. Thus far, we have been fortunate enough to welcome 300+ new investors to our growing pool of investors. We are now closing in on $500k+ raised and would love to have more of you join us on our journey to empower people to do their best thinking!
If you need any more reasons to invest, here are some key highlights:

- We are backed by 4 Venture Capital firms, including Sherpa, 500 Startups, and Blueberry Ventures, and over 1500+ investors.

- We have $14 million in lifetime sales & reached profitability in 2019!

- We are including $159 worth of product and lifetime discounts (up to 50%) in all investments.

- We saw a 20% increase in revenue between April 2021 and May 2021 and are excited to continue our success into summer.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

May 15, 2021
Big M&A News in the Nootropics sector brings things full circle for former Unilever Executive & CEO at TruBrain

TruBrain CEO, Chris Thompson, first learned about the potential of Nootropics when he was a Brand Manager at Unilever, looking over little known research they had commissioned on the brainwave impact of L-Theanine, which was in their Lipton Tea products. Chris became fascinated with the potential of these niche functional ingredients called Nootropics and why they weren’t explored by Unilever and big food companies. The brand team at Lipton essentially shelved the research because they didn’t think it was practical to use for brands on retail store shelves. But the opportunities that slower, bigger giants don’t see or pass on, often become huge opportunities for upstart brands.

As the emerging category was too complicated and nuanced to communicate on retail store shelves, Chris thought that a brand’s real chance to make Nootropics accessible was to iterate on formulas, educate the customer, and tell that story online, directly to the customer. This led Chris to research and test various high function Nootropics; he was impressed by how they could empower people’s best thinking.

Chris took his Unilever consumer packaged goods experience and started TruBrain to bring the power of emerging category ingredients to the masses. He accepted a position at Start Engine’s tech accelerator in Los Angeles and recruited a team of PhD neuroscientists from UCLA. Fast forward to today, where TruBrain has shipped over 5.6 million drinks, has over $14 million in sales, and reached profitability in 2019.

Now we see Onnit, one of the largest, most established brands that plays in Nootropics acquired by Unilever[1], further validating the exciting potential for the Nootropics category growth and brands, like TruBrain, within it. The recent spotlight on brands in the cognitive wellness category continues to drive excitement about our future, as the acquisition of Onnit follows the recent acquisition of Liquid I.V.[2] and a multimillion dollar investment in Hydrant[3]. Unilever’s President of Health & Wellbeing, Peter ter Kulve, shares this excitement, stating “Onnit is a leading brand in the fast-growing Nootropics segment, [and] with its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands.”

TruBrain is very encouraged and excited about the recent acquisition interest in the Nootropics space, and especially involving Onnit, whose very own Joe Rogan has repeatedly mentioned praise for TruBrain, despite being unpaid by us. Joe has also hosted TruBrain’s Dr. Andrew Hill as a guest on the Joe Rogan podcast.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. Unilever’s acquisition of Onnit most likely represents only a small section of the entire industry.  Onnit is also at a significantly different stage of development than TruBrain, and even if TruBrain were to reach this stage, there is no guarantee a similar acquisition may occur.

April 15, 2021
Investing in TruBrain is back and off to a hot start!

After over $14 million in revenue generated and ongoing customer demand, the opportunity to invest in TruBrain is back! Since our last campaign, we have added 1500+ new investors, launched new products, and have now sold over $14 million in lifetime revenue, including 11% quarter-over-quarter growth to end 2020.

It’s been a little over a week since we re-launched our campaign, and we’ve already raised over $100,000+ toward our goal so far. We have been really excited to see so many current investors jump at the opportunity to re-invest. It’s also been great to see how our mission to be the digital clinic for personalized cognitive healthcare has resonated with brand new investors and investors from the waitlist from our last raise. We are so proud to share this next step on TruBrain’s journey with you all and give you all an opportunity to become a part of it. We think there's a huge opportunity to partner with the community of people who share our vision of doing our best thinking. We want to bring you all into the innovation process, product testing, the feedback we're getting from testers on how we're doing, and everything else that comes with being on our team.

We look forward to more of you joining us on our journey to empower people to do their best thinking! If you need any more reasons to invest, here are some key highlights:

- We are backed by 4 Venture Capital firms, including Sherpa, 500 Startups, and Blueberry Ventures, and over 1500+ investors.

- We have $14 million in lifetime sales & reached profitability in 2019!- We are including $159 worth of product and lifetime discounts (up to 50%) in all investments

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Join the Discussion

OUR PRODUCTS

We combine high-quality ingredients
with our unique formulas

We thoughtfully craft our product and service offerings and we offer a limited selection of distinct products in each category at various price points, which target a range of consumer needs and budgets. As we expand our product portfolio, we intend to develop cognitive products that address the factors of sleep, diet, meditation, mindfulness, stress, anxiety, distractions, motivation, creativity, and mental endurance across the cognitive range, which will offer distinct and complementary benefits to our existing offerings.

We leverage data from leading universities and research institutions worldwide to discover, develop, and create products. Our products include a line of food, beverage, and nutrition products that have premium formulation and novel form factors. Our product and science focus allows us to design products with proprietary formulations and innovative systems that we believe differentiates us from our competition.

What’s Next?

Personalized Healthcare. We are incredibly excited about the opportunity to start the journey of tailoring solutions to customers’ unique needs across the cognitive range. Years of scientific research has demonstrated that while human brains are very similar, they are also quite unique based on genetic, environmental, and behavioral factors. So it’s a natural evolution of our purpose to begin to address this uniqueness with formulas that are tailored to address different factors of the cognitive range. Introducing TruBrain Custom. We anticipate that this advancement into personalized healthcare will lead to improved customer outcomes, higher customer loyalty, and greater share of the large personalized healthcare markets on our roadmap.

We thoughtfully craft our product and service offerings and we offer a limited selection of distinct products in each category at various price points, which target a range of consumer needs and budgets. As we expand our product portfolio, we intend to develop cognitive products that address the factors of sleep, diet, meditation, mindfulness, stress, anxiety, distractions, motivation, creativity, and mental endurance across the cognitive range, which will offer distinct and complementary benefits to our existing offerings.

We leverage data from leading universities and research institutions worldwide to discover, develop, and create products. Our products include a line of food, beverage, and nutrition products that have premium formulation and novel form factors. Our product and science focus allows us to design products with proprietary formulations and innovative systems that we believe differentiates us from our competition.

What’s Next?

Personalized Healthcare. We are incredibly excited about the opportunity to start the journey of tailoring solutions to customers’ unique needs across the cognitive range. Years of scientific research has demonstrated that while human brains are very similar, they are also quite unique based on genetic, environmental, and behavioral factors. So it’s a natural evolution of our purpose to begin to address this uniqueness with formulas that are tailored to address different factors of the cognitive range. Introducing TruBrain Custom. We anticipate that this advancement into personalized healthcare will lead to improved customer outcomes, higher customer loyalty, and greater share of the large personalized healthcare markets on our roadmap.

We thoughtfully craft our product and service offerings and we offer a limited selection of distinct products in each category at various price points, which target a range of consumer needs and budgets. As we expand our product portfolio, we intend to develop cognitive products that address the factors of sleep, diet, meditation, mindfulness, stress, anxiety, distractions, motivation, creativity, and mental endurance across the cognitive range, which will offer distinct and complementary benefits to our existing offerings.

We leverage data from leading universities and research institutions worldwide to discover, develop, and create products. Our products include a line of food, beverage, and nutrition products that have premium formulation and novel form factors. Our product and science focus allows us to design products with proprietary formulations and innovative systems that we believe differentiates us from our competition.

What’s Next?

Personalized Healthcare. We are incredibly excited about the opportunity to start the journey of tailoring solutions to customers’ unique needs across the cognitive range. Years of scientific research has demonstrated that while human brains are very similar, they are also quite unique based on genetic, environmental, and behavioral factors. So it’s a natural evolution of our purpose to begin to address this uniqueness with formulas that are tailored to address different factors of the cognitive range. Introducing TruBrain Custom. We anticipate that this advancement into personalized healthcare will lead to improved customer outcomes, higher customer loyalty, and greater share of the large personalized healthcare markets on our roadmap.

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We thoughtfully craft our product and service offerings and we offer a limited selection of distinct products in each category at various price points, which target a range of consumer needs and budgets. As we expand our product portfolio, we intend to develop cognitive products that address the factors of sleep, diet, meditation, mindfulness, stress, anxiety, distractions, motivation, creativity, and mental endurance across the cognitive range, which will offer distinct and complementary benefits to our existing offerings.

We leverage data from leading universities and research institutions worldwide to discover, develop, and create products. Our products include a line of food, beverage, and nutrition products that have premium formulation and novel form factors. Our product and science focus allows us to design products with proprietary formulations and innovative systems that we believe differentiates us from our competition.

What’s Next?

Personalized Healthcare. We are incredibly excited about the opportunity to start the journey of tailoring solutions to customers’ unique needs across the cognitive range. Years of scientific research has demonstrated that while human brains are very similar, they are also quite unique based on genetic, environmental, and behavioral factors. So it’s a natural evolution of our purpose to begin to address this uniqueness with formulas that are tailored to address different factors of the cognitive range. Introducing TruBrain Custom. We anticipate that this advancement into personalized healthcare will lead to improved customer outcomes, higher customer loyalty, and greater share of the large personalized healthcare markets on our roadmap.

Customers     TruBrain

TruBrain customers come from all walks of life and work in nearly every profession. Members of the armed forces order TruBrain to more than 70 bases around the globe. Parents take TruBrain after a long day of work so they’ll still have energy to read to their kids and help them with their homework. Writers, producers, and artists swear by TruBrain to boost their creative process. Our customers live in over 80 countries around the world. We work to offer compelling, proactive, healthy alternatives to low-performance packaged foods and over-stimulating pharmaceuticals.

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"These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success."

In the press

Distribution in premium retail

TruBrain has deep domain experience in consumer packaged goods retail distribution from our CEO's background in brand management at Unilever, the 2nd largest CPG company. We have started with boutique premium retail distribution, such as natural foods retailer Erewhon in Southern California, Harmonize in Texas, Late Bird Boutique in Michigan, Village Market in Micihgan, and 3DEN in New York City.

THE VISION

We want to become the best brand
in cognitive healthcare

Notable Acquisitions & Valuations

Below are some of our comparables in the direct-to-consumer (DTC) brand space that have found product-market fit, grew organically, expanded their footprint, and enjoyed favorable valuations or successful exits. We believe TruBrain has the potential to follow a similar path to success.

These liquidity events (exits) or valuations only represent a small selection of the entire industry. These companies are also at significantly different stages of development than TruBrain, and even if TruBrain were to reach this stage, there is no guarantee a similar exit may occur.

$1.6B+

$225M+

$320M+

$750M+

$600M+

$1.6B+

Our investors

TruBrain is backed by Venture Capital funds, led by Sherpa Ventures, Blueberry Ventures, Brightstone Venture Capital, and 500 Startups. TruBrain is also backed by over 2000 individual investors and counting.

NOTABLE INVESTMENTS
NOTABLE INVESTMENTS
NOTABLE INVESTMENTS
NOTABLE INVESTMENTS

WHY INVEST

Expand with us

We are so excited to enter the personalized healthcare market with our patent-pending formulas. We believe this will only further our reach and status as the leading brand in cognitive nutrition.

It is evident through our existing traction and $15 million in sales that we are a fixture in the space and are only going to continue to expand our market. This is due in part to our standards for new products which release select few solutions that produce genuine and dramatic outcomes for consumers that are also validated by quantitative biomarkers, not just subjective opinions.

Our brand is aspirational, and we want people to strive to be the best version of themselves as we strive to make the highest quality and most effective products that are both approachable and exciting. We place an emphasis on developing products based on science and make an effort to educate people on the science behind those products because we believe in elevating people’s lives through performance and understanding. We believe the direct relationship with consumers is the most valuable component in the cognitive healthcare system.

Our mission is to make high function nutrition accessible to mainstream consumers. Our products deliver a material benefit in people’s lives, and our role is to help them access these benefits. We work to offer compelling, proactive health alternatives to low-function packaged goods and overly stimulating pharmaceuticals. The expansion of our product portfolio and the ability to offer a personalized healthcare experience only furthers our standing as the leading brand in the space. We think that through our brand recognition, extensive press coverage, and rapid growth, we will gain widespread acceptance.

Join us and say hello to your TruBrain.
Chris thompson ,ceo
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